How an active Facebook group drove 15,000 people to the Singapore Tattoo Show
Post Created By David Meerman Scott – WebInkNow.com
I speak at dozens of conferences a year all over the world. Since organizers usually book me many months in advance, I have some visibility into how they promote the events. It tends to be the same old methods: Send an email and a direct mail to everyone who attended last year, buy some email and postal mailing lists and send some more promotions. Most shows build good Web sites and most have decent SEO. But that’s usually it.
What if you’re charged with promoting a brand new show?
Because there’s no previous attendees to draw from the work is much more difficult.
Or is it? When a show is new, the “old rules” of promotion don’t apply. You can do something new and untested.
The 1st Annual Singapore Tattoo Show, held January 9-11, 2009, was endorsed and supported by Singapore Tourism Board and included Show Ambassador Chris Garver of Miami Ink. The goal was to get 5,000 visitors to the show where over 120 artists from around the globe representing all the various modern tattoo styles ticked away with their machines. All sorts of fun and funky exhibitors were there and Emcee & Show DJ Shawn Lee pumping awesome sounds throughout the hall.
Andrew Peters is the brains behind the social media promotions leading up to the Singapore Tattoo Show, working on both traditional and social media publicity.
What I find fascinating as a show promotional tool was the Facebook Group called Tattoo Artistry that was started three months prior to the event. This is important for all show organizers to study.
read more at : WebInkNow.com
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