Welcome to The Pacific West Communications – The Social Agency

We offer social media “connectiveness” yes it’s a new word. It applies to being able to be your ambassador across multiple social media platforms to “engage” a community into your products, services or projects. Whether you are a major corporation or you offer a niche event, social media “connectiveness” with your customers, partners or event attendees can be gained by applying simple yet effective social media pratices. Once combined with tradional Public Relations & Marketing, to reach out to a tradional audience, the results can be truly amazing.

The Pacific West Communications primarily applies the thinking and rules of the World’s foremost author & speaker on social media, public relations & marketing, David Meerman Scott – His latest book World Wide Rave offers a major insight into how ordinary people have applied his New Rules of Marketing and PR to achieve oustanding results – World Wide Raves

“A World Wide Rave is when people around the world are talking about you, your company, and your products. Whether you’re located in San Francisco, Dubai, or Singapore, it’s when global communities eagerly link to your stuff on the Web. It’s when online buzz drives buyers to your virtual doorstep. And it’s when tons of fans visit your Web site and your blog because they genuinely want to be there.” – David Meerman Scott

Achieving a World Wide Rave is possible for any corporation, organistion or individual if you have the manpower and resources available to you. The Pacific West Communications can deliver an entire project or fit in with an existing marketing structure where we are soley based on social media engagement or connectiveness.

Let’s Connect – Andrew Peters VEO, The Pacific West Communications – the Social Agency

The Six Rules of a World Wide Rave by David Meerman Scott
1. Nobody cares about your products (except you). Yes, you read that right. What people care about is themselves and ways to solve their problems. People also like to be entertained and to share in something remarkable. In order to get people talk about you and your ideas, you must resist the urge to hype your products and services. Create something interesting that will be talked about online. But don’t worry — because when you’re famous on the Web, people will line up to learn more and to buy what you offer!

2. No coercion required. For decades, organizations of all kinds spent bucketfuls of money on advertising designed to coerce people into buying products. For example, “Free shipping,” “This week only, 20 percent off,” and “New and improved” This product-centric advertising is not how you get people talking about you. When you have something worth sharing, people will share it — no coercion required.

3. Lose control. Here’s a component that scares most people silly. You have to lose control of your messages; you need to make your valuable online content totally free (and freely sharable); and you must understand that a World Wide Rave is not about generating sales leads. Yes, you can measure success, but not through business-school Return On Investment (ROI) calculators.

4. Put down roots. When I was a kid, my grandmother said, “If you want to receive a letter, you need to send a letter to someone first.” Then when I was in college, my buddies said, “If you want to meet girls, you have to go where the girls are.” The same thing is true in the virtual world of the Web. If you want your ideas to spread, you need to be involved in the online communities of people who actively share.

5. Create triggers that encourage people to share. When a product or service solves someone’s problem or is very valuable, interesting, funny, or just plain outrageous, it’s ready to be shared. To elevate your online content to the status of a World Wide Rave, you need a trigger to get people talking.

6. Point the world to your (virtual) doorstep. If you follow the Rules of the Rave as I’ve described them, people will talk about you. And when they do, they’ll generate all sorts of online buzz that will be indexed by the search engines, all relating to what your organization is up to. Forget about data-driven search engine technologies. The better approach to drive people to your stuff via the search engines is to create a World Wide Rave. As a result, your organization’s websites will quickly rise to prominence in the rankings on Google, Yahoo!, and the other search engines.

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