"To achieve these social media "connectiveness" goals, community trust & engagement - it must be clear from the beginning that we are the Ambassadors for your products, services or projects - being an ambassador whilst sounding quite official, merely means we are not lurking around social media to engage people and then once engaged hit them with unexpected marketing messages. The ambassador role allows for a persons individuality to rise & reverberate when connecting with people meaning being "social" comments Andrew Peters, VEO - The Pacific West Communications.


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Clients

We also engaged Andrew Peters in a conversation about Pacific West Communications clients.

EDITOR: Who are your Clients presently?

ANDREW PETERS: Refinery Media (Supermodelme.tv), Metaversum (Twinity), Phokki.com, Singapore Tattoo Show – Tat2 2010, East West Productions for Asia UnCut on Star World Cable TV and Significant Ranking.

ED: What is your ideal client?

AP: All of the above. I come from a background of technology. When I was in technology, I was primarily selling concepts. How computers and technology work wasn’t of much interest to me, but the surrounding ideas as a result of that technology allowed me to market and sell the products successfully. Because of that understanding and now because of Social Media, I’m getting to work on consumer and entertainment style projects which have a much broader appeal to a lot more people. Working on entertainment or lifestyle projects has a bigger impact with a higher potential for success. And its fun, like Facebook!

ED: What kind of clients would you sack in order to make room for your ideal client?

AP: None. I would get more people if I had a client that I really really wanted.

Ed: Do you think that institutions such as government should be engaged with social media?

AP: Definitely.

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